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Newspapers Can Save on
Distribution Costs using
USPS Periodical
Requester
Newspapers delivered by
Standard Mail can save
up to 40% on
distribution costs by
switching to USPS
Periodical Requester.
Most saturation or free
community publications
rely on Standard (bulk)
Mail or unreliable
carriers to deliver
their product each
issue.
Publications that
convert to Periodical
Requestor status will
not only save 40% over
Standard Mail rates, but
will earn the respect of
their advertisers, out
of area advertising
agencies and their
readers.
Periodical Status
enables free
publications to pay USPS
Periodical rates,
usually reserved for
paid publications.
James Warner and Ryan
Duques founded and
operated Shore
Publishing Newspapers
for 13 years before
selling the group of
weekly newspapers.
There, they successfully
converted the weeklies
to Periodical Requester,
saving the company 35%
on distribution costs. |
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Warner and Duques have condensed
their knowledge base for quickly
and efficiently converting
publications to a one and a
half-day course:
Requester Boot Camp.
Boot Camp participants will
benefit from on-site training,
review of current mailing and
distribution practices, and will
be given a comprehensive
"toolbox" of materials to use
for their own periodical
requester conversion.
Additionally, Duques and Warner
help publications form
partnerships with the USPS by
meeting with local officials and
communicating the plan.
Learn more about what the
Requester Boot Camp includes
here.
By qualifying for and
maintaining a Periodical
Requestor permit, your
publication will pay discounted
rates.
Community Media Consulting is a
recognized industry expert for
converting publications to this
coveted US Postal Service rate
class.
What Criteria Must
Publications Meet to Qualify for
Requestor status?
Community newspapers qualify for
Periodical Requestor status if
they meet the following
criteria:
1. Publish on a
regular (and stated) frequency,
no less than four (4) times per
year.
2. Must meet
mailability and preparation
standards set forth in the DMM.
3. Must not contain
more than 75% advertising in any
one issue
4. Must contain a
minimum of 24 pages
5. Must maintain a
minimum of 50% + 1 requestor
versus non-requestor copies
6. Requestors are
valid for three (3) years, then
their status expires
7. The publication
is not owned or controlled by
one or more individuals or
business concerns and conducted as an auxiliary
to and essentially for the
advancement of the main business or calling of
those who own or control the
publication.
Community Media Consulting
offers several different options
to assist your company to
convert its publications to this
rate class. CMC has developed
proven tools and methods to help
you attain qualification and
approval fast. Contact us
anytime for a free consultation
or click here to learn about the
Periodical Requester Boot Camp. |
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